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Simple Customer Lifetime Value — result sheet
Lifetime margin from yearly margin times relationship length.
Inputs used
Results
Visual chart
Breakdown
Calculation steps
Returned data table
Formula and methodology
Formula: CLV = annualMargin x years.
Multiplies one year's margin by the expected relationship length. Undiscounted, so it overstates value when margins arrive far in the future.
This result follows the calculator's declared inputs, precision, validation boundaries, and model limits.
Input contract
- Annual margin per customer — Contribution margin per customer per year, in one currency.; minimum 0; maximum 1000000000000
- Relationship length (years) — minimum 0; maximum 1000000
Worked example
| Input | Value |
|---|---|
| Annual margin per customer | 1200 |
| Relationship length (years) | 4 |
CLV 4800.00.
Assumptions and limits
- Constant yearly margin with no discounting, churn curve, or acquisition cost.
- Inputs share one currency and one customer definition.
Calculator note
Source and methodology
Use the official WorldCalculate methodology policy for the source, formula, precision, and boundary standards behind this calculator.
Planning estimate, not financial, medical, legal, or professional advice. © WorldCalculate — reuse with attribution. Built and curated by Hassan ALRowaie.
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