Download your Word document
Return on Ad Spend (ROAS) result sheet — free, supported by sponsors. Your download button appears in 20 seconds.
This free download is supported by sponsors — continuing in
20
Your file is generated in your browser when you choose Download — nothing is uploaded. If this calculator returns enough numeric data, the export also includes its best-fit chart alongside the readable table.
WorldCalculate result export
Return on Ad Spend (ROAS) — result sheet
Compare attributed conversion value with advertising spend and optionally translate the result into gross-profit-after-ad-spend.
Inputs used
Results
Visual chart
Breakdown
Calculation steps
Returned data table
Formula and methodology
Formula: ROAS multiple = attributed conversion value/ad spend; ROAS percent = ROAS multiple×100; gross profit after ad spend = conversion value×gross margin − ad spend.
ROAS answers how much attributed conversion value is associated with each currency unit of advertising spend. This page keeps the core ratio separate from profit: an optional gross-margin field shows whether gross profit after advertising spend is positive under the entered margin. Attribution windows, refunds, fulfillment cost, taxes, overhead, incrementality, and conversion lag are not inferred from the ratio.
This result follows the calculator's declared inputs, precision, validation boundaries, and model limits.
Input contract
- Attributed conversion value — currency units; minimum 0; maximum 1000000000000
- Advertising spend — currency units; minimum 1.0E-6; maximum 1000000000000
- Gross margin before ad spend — %; minimum 0; maximum 100
Worked example
| Input | Value |
|---|---|
| Attributed conversion value | 12000 |
| Advertising spend | 2000 |
| Gross margin before ad spend | 50 |
ROAS is 6× or 600%; at a 50% gross margin, gross profit after 2,000 of ad spend is 4,000.
Assumptions and limits
- Conversion value and ad spend use the same currency and attribution window.
- Ad spend is positive and includes the spend the visitor wants to compare.
- Gross margin is a user-supplied percentage before advertising spend and is not a net-profit margin.
- The ratio does not prove that advertising caused every attributed conversion.
- Refunds, repeat purchases, cross-channel overlap, delayed conversions, and offline value are outside the fields.
- A useful campaign decision needs the business’s own goals, costs, attribution policy, and incrementality evidence.
Calculator note
Source and methodology
Use the official WorldCalculate methodology policy for the source, formula, precision, and boundary standards behind this calculator.
Planning estimate, not financial, medical, legal, or professional advice. © WorldCalculate — reuse with attribution. Built and curated by Hassan ALRowaie.
No saved result was found. Please run the calculation first, then choose Download again.