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Sales Funnel Conversion Rates — result sheet
Signup, visitor-to-buyer, and signup-to-buyer rates from three funnel stages.
Inputs used
Results
Visual chart
Breakdown
Calculation steps
Returned data table
Formula and methodology
Formula: signupRate = signups/visitors x 100; visitorBuyer = buyers/visitors x 100; signupBuyer = buyers/signups x 100; require visitors >= signups >= buyers.
Each rate divides a later funnel stage by an earlier one. Stages must be non-increasing, since buyers are a subset of signups and signups a subset of visitors.
This result follows the calculator's declared inputs, precision, validation boundaries, and model limits.
Input contract
- Visitors — Top of funnel; must be greater than zero.; minimum 0; maximum 1000000000000
- Signups — Middle of funnel; cannot exceed visitors.; minimum 0; maximum 1000000000000
- Buyers — Bottom of funnel; cannot exceed signups.; minimum 0; maximum 1000000000000
Worked example
| Input | Value |
|---|---|
| Visitors | 10000 |
| Signups | 2000 |
| Buyers | 400 |
Signup rate 20.00%; visitor-to-buyer 4.00%; signup-to-buyer 20.00%.
Assumptions and limits
- Counts are whole people from one funnel over one consistent period.
- Stages nest (visitors >= signups >= buyers); later stages exceeding earlier ones are rejected.
Calculator note
Source and methodology
Use the official WorldCalculate methodology policy for the source, formula, precision, and boundary standards behind this calculator.
Planning estimate, not financial, medical, legal, or professional advice. © WorldCalculate — reuse with attribution. Built and curated by Hassan ALRowaie.
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