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Customer Acquisition Cost Calculator — result sheet
Calculate customer acquisition cost from marketing spend, sales spend, and the number of newly acquired customers.
Inputs used
Results
Visual chart
Breakdown
Calculation steps
Returned data table
Formula and methodology
Formula: Total acquisition spend=marketing spend+sales spend; CAC=total acquisition spend/new customers.
CAC spreads the selected acquisition-period spend across the newly acquired customers counted in the same scope.
This result follows the calculator's declared inputs, precision, validation boundaries, and model limits.
Input contract
- Marketing spend — currency; minimum 0; maximum 1.0E+15
- Sales and onboarding spend — currency; minimum 0; maximum 1.0E+15
- New customers acquired — customers; minimum 1.0E-6; maximum 1000000000000
Worked example
| Input | Value |
|---|---|
| Marketing spend | 12000 |
| Sales and onboarding spend | 8000 |
| New customers acquired | 100 |
Total acquisition spend = 20,000; CAC = 200 per customer.
Assumptions and limits
- Spend and customer count use the same period, channel, and attribution boundary.
- The customer count is entered and may not represent unique, retained, or profitable customers without further analysis.
- Lifetime value, churn, discounts, overhead allocation, and tax are not inferred.
Calculator note
Source and methodology
Use the official WorldCalculate methodology policy for the source, formula, precision, and boundary standards behind this calculator.
Planning estimate, not financial, medical, legal, or professional advice. © WorldCalculate — reuse with attribution. Built and curated by Hassan ALRowaie.
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