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Customer Acquisition Cost (CAC) — result sheet
Average fully-loaded spend required to win one new customer.
Inputs used
Results
Visual chart
Breakdown
Calculation steps
Returned data table
Formula and methodology
Formula: CAC = spend / customers.
CAC divides one period's acquisition spend by the customers won in that same period. Compare it against gross margin per customer to judge payback.
This result follows the calculator's declared inputs, precision, validation boundaries, and model limits.
Input contract
- Acquisition spend — Total spend for the period: ads, salaries, tools.; minimum 0; maximum 1000000000000
- New customers — Customers won in the same period; must be positive.; minimum 1; maximum 1000000000
Worked example
| Input | Value |
|---|---|
| Acquisition spend | 12000 |
| New customers | 300 |
CAC 40.00 per customer (spend 12000.00 / 300 customers).
Assumptions and limits
- Spend and customer counts cover the same period in one currency.
- Result is a blended average; organic and paid channels are not separated.
Calculator note
Source and methodology
Use the official WorldCalculate methodology policy for the source, formula, precision, and boundary standards behind this calculator.
Planning estimate, not financial, medical, legal, or professional advice. © WorldCalculate — reuse with attribution. Built and curated by Hassan ALRowaie.
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